Council Post: Don’t Let These PR Myths Keep You From Better Branding

For the past 17 years, I have had to explain what public relations is over and over again. Most don’t grasp the concept or understand the practice. So, with anything that is misunderstood, great myths begin to appear and generalize the profession.

To create solid PR partnerships and run successful campaigns for your brand, it is important to understand industry myths. I’d like to dispel five common myths about public relations that may be keeping you from the benefit of better branding.