Council Post: How To Find The Right PR Match For Your Company

Public relations (PR) has always been hard to define. Even the Public Relations Society of America (PRSA) goes through periods of redefining the term. It’s been nearly a decade since they officially redefined public relations and it’s likely due for a refresher. Public relations is and has always been a fluid term and business practice. This is my personal definition: Public relations is the business of communicating a brand’s message (or story) to its audiences.