How do I get my product in holiday gift guides?

  1. Have high quality, accessible images — Hussain says that this is one of the biggest challenges for the media. Having images that are relevant to your pitch is critical. If it’s just a product pitch then make sure they get access to high-resolution product images, if your pitch is lifestyle-related, then ensure your images represent that factor.
  2. COVID related pitches and products will be big this year — Both Lekach and Hussain agree that COVID is top of mind for any pitch guides. If you have an angle there use it.
  3. Be forward-thinking or classic — Lekach suggests that you definitely need to have an “it” factor when getting included in a Mashable gift guide. That factor could be that you’re a classic staple or that you’re ahead of the curve, either way, what’s your key differentiating factor?
  4. Support a cause — If your product is cause-related or gives back to the community in any way, mention it upfront in your pitch. With so many in need during a very confusing time. Goodwill products get a little more attention. You can also target Giving Tuesday with customized pitch angles.
  5. Are you kind of a big deal? Has your product recently been recognized for an award? Has a celebrity been seen using your bejeweled iPhone accessory? Mention it in your pitch or subject line and let the reporter know that people have already spotted the brand and are interested in it.

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