Interview a Reporter: What makes a good story with Techcrunch’s, Anthony Ha

Key Takeaways for Your Startup:

  1. Pitch product launches no more than two weeks out. Journalists are busy and the news cycle is daily — pitch too soon and they’ll forget about your launch when it arrives.
  2. Take time to research a journalist’s beat and interests beforehand. A key factor of successful pitching is connecting with a journalist who is interested in what you’re doing.
  3. Find out how a journalist prefers to receive pitches and send accordingly. Each journalist has a routine that works best for them.
  4. Make your story worth a journalist’s time. Ensure the person speaking on your company’s behalf is both passionate and knowledgeable about the product.
  5. Focus less on canned content and more on the story itself. Fact sheets are good, but quality content and compelling visuals are better.

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Wife & mother of 3. Aka the fun parent. Owner of The Silver Telegram, PR and crowdfunding expert. You can find me at ronjini at thesilvertelegram dot com.

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Ronjini Joshua

Ronjini Joshua

Wife & mother of 3. Aka the fun parent. Owner of The Silver Telegram, PR and crowdfunding expert. You can find me at ronjini at thesilvertelegram dot com.

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